Joy Luck Club †Conflict Essay

Conflicts play a crucial role in novels and are seen in many different forms. Two of which are internal and external. An internal conflict is when a character must deal with private problems. An external conflict is when a character must deal with problems originating from another person or the public in general. These types of conflicts are visible within the novel entitled The Joy Luck Club written by Amy Tan. There are many prominent conflicts seen in The Joy Luck Club. Two of which I’ve chosen are between Waverly and Lindo, and between June and Waverly. The first prominent conflict within this novel deals with Waverly and her mother Lindo. Waverly feels as though her mother is attempting to ruin her life by causing her to â€Å"see black where there once was white† (186). Waverly believes Lindo is attempting to influence her daughter for the worse. She doesn’t want to be influenced by her mother’s opinions, her criticisms of everything that she loves, yet Waverly fears that even if she â€Å"recognized her sneak attack, she was afraid that some unseen speck of truth would fly into her eye, blur what she was seeing and transform it† (181) into the thing that her mother saw, into something full of faults, something that is not good enough for her. Waverly resents this, yet Lindo believes that it is for Waverly’s own good. She does not want Waverly to accept something just because it was a gift, like the fur jacket that Rich gave Waverly. Lindo believes that she has taught Waverly to grow up with valu es, with goals that everyone and everything must meet. As Waverly shows Lindo the jacket, Lindo inspects it, finally reporting, â€Å"This is not so good† (186). Waverly protests, â€Å"He gave me this from his heart,† (186) to which Lindo replies, â€Å"That is why I worry† (186). Lindo simply wants Waverly to strive for the best. Lindo believes that her daughter deserves the best, and nothing should influence her for the worse. The conflict between mother and daughter is finally resolved after Waverly confronts her mother about the verbal abuse she has endured. Waverly realizes that her mother is only â€Å"an old woman†¦ getting a little crabby as she waited patiently for her daughter to invite her in† (204). Waverly finally tells her mother about her life, especially about Rich, and they begin to get along better. Both must sacrifice a little pride to make the relationship work, but as they both do so, they grow closer and their relationship becomes stronger as a result. The second important conflict within The Joy Luck Club deals with the competition between June and Waverly. Their conflict begins at birth, considering that they are only one month apart. Their mothers started the competition by comparing which baby was the smartest, strongest, prettiest, and so on. They compare â€Å"the creases in their belly buttons, how shapely their earlobes were, how fast they healed when they scraped their legs, how thick and dark their hair† (27). As the children grow, they follow their mothers’ examples and begin to compete on their own, especially Waverly. Once Waverly becomes famous from her chess playing, she begins to rub her success in June’s face. Waverly was never afraid to make June feel bad about herself, stating after a bad piano recital, â€Å"You aren’t a genius like me† (151). June resents all that Waverly does to her, to make her lose confidence in herself. Even Waverly’s compliments are sneak attacks on June. The simplest statement could turn ugly in a second. For example, Waverly compliments her haircut at New Year’s, yet when she discovers that June still sees David, the gay man, she states, â€Å"He could have AIDS†¦ you can’t be too safe these days†¦Ã¢â‚¬  (229). June struggles with anger, and finally, after many years of torment, she sees her opportunity to prove Waverly wrong, to show her that she also makes mistakes. June states, â€Å"Maybe I could afford Mr. Rory’s prices if someone’s firm paid me on time† (230). However, this also backfires on June. Waverly is initially surprised and hurt, then she simply tells June that her copy writing was not what their firm was looking for. June is crushed again. She will never triumph over the genius, which is Waverly. June finally realizes that she will never be as smart or as strong as Waverly. June knows that â€Å"she is good at what she did, succeeding at something small like that† (233). She finally accepts herself as she is, ending her competition with Waverly once and for all. In closing, the conflicts within this book deal with internal and external conflicts for each character. Two of the most visible conflicts are between Lindo and Waverly, and between June and Waverly. Each of the conflicts is resolved through some sort of compromise on one or both sides.

Medieval Europe The Dark Ages - 1231 Words

Medieval Europe: The Dark Ages By: Robbie Kees, Keegan Sokorai, Lizzy Heinemann, Victoria Crooker, Zack Dahms, and Lily Lugiano Europe fell into the Dark Ages in 410 AD, when the Mother of the World fell to economic and social troubles. Rome had supplied food, language, and knowledge of architecture and farming, et cetera. So much, in fact, that Europe was conquered immediately after Rome fell. The Visigoths are a tribe of nomadic barbarians from Germany, who are more commonly referred to as the Goths. They were the ones who conquered Europe after the Mother of the World’s demise. The phrase â€Å"Mother of the World† refers to Rome and it’s power. Rome was the most powerful city before the Dark Ages. The Europeans depended so heavily on Rome to supply their demands, such as food and trade that when Rome fell, Europe descended into economic chaos During Dark ages Europe, many advances Europe had at the time were gone, such as wealth and knowledge. There were many unpleasant factors in this downward spiral in humanity. At the time in Europe, there had been mass starvation since many trading cities were destroyed by Vikings . Diseases such as measles, smallpox and bubonic plague killed many people as well. Raiders such as Vikings and knights looted villages and killed anyone or took them captive if they stood in their way. There were many revolts of the townsfolk because most emperors at the time were more interested in wealth and personal gain than for the good of theirShow MoreRelatedThe Transition Of Medieval And Modern Times1235 Words   |  5 Pagestransition of Medieval to Modern happened over a long period of time. The middle ages marked a dark time in Europe’s history, and the people were anxious to get out. The Renaissance began, and art emerged to create a brighter society. During the Reformation, the count ry shifted away from the Roman Catholic Church, and many Protestant religions emerged. The Scientific Revolution also marked a change in medical to modern by creating new ways to look at the world and mathematics. The Age of DiscoveryRead MoreHow Truth Was Defined By Medieval Europeans1696 Words   |  7 PagesEric Green Urban British Literature 1st 3 December 2015 How Truth Was Defined By Medieval Europeans In life majority of people believe telling the truth is the correct way of living. Truth has endured the world throughout time and is seemingly unanswerable to those who do not understand it because this subject appears in every culture. Truth goes along with universal questions such as what is beauty, justice, and power. And love but none have a direct answer because they are all dependent onRead MoreThe Age Of Europe During The Medieval Era1717 Words   |  7 PagesMiddle Ages occurred in Europe. This era began as the Roman Empire collapsed, following the disorder that occurred because of the destruction of the Romans. During this dark time, there was much disorder. Eventually, this time period led to the rise of feudalism, the immense power of the Roman Catholic Church, and many advancements in architecture, literacy, and art. The variety of events that occurred in this period allowed historians to label it as many things. Four of these labels are the â€Å"Age ofRead MoreThe Mi ddle Ages : A Look At The Dark Ages718 Words   |  3 Pages 4/18/17 The Middle Ages is associated with the Dark Ages due to the period including social disorder, political turmoil and widespread disease. The Middle Ages was a period between 500 A.D. to 1500 A.D. during which Europe experienced many drastic changes following the fall of Rome. Some of these changes were beneficial, but the changes also caused negative effects too. Overall, the Middle Ages was a dark time for Europe. The Middle Ages was a dark time for Europe because there was widespreadRead MoreA World Lit Only By Fire Essay827 Words   |  4 PagesWorld Lit Only by Fire is William Manchester. This book was written in three chapters. In the first chapter he starts to talk about the dark ages between A. D. 400 and A.D. 1000. He begins to write about this time period were there are no survivors left to be offended. This author attempted to write this book to defend an unpopular view among historians that the medieval world was backward in the terms of culture, religion, and technology. This world was destroyed by the blossoming of confidence in reasonRead MoreCompare And Contrast The Middle Ages And The Dark Ages762 Words   |  4 PagesThe Middle Ages: possibly the wildest time in history. Wars brought to the forefront of everyday life while advances were constantly being made in almost all ways. Tragedy over progress, development over catastrophe. Some call the Medieval period the ‘Age of Faith’ or ‘Age of Feudalism’- one is significantly is less true than the other. Speaking in terms of a truly correct label, there is none- but the closest comes in a blend of ‘The Dark Ages’ and ‘The Golden Age’. The Middle Ages should be labeledRead MoreThe Crusades During The Middle Ages1152 Words   |  5 Pagesculture after the Middle Ages. The Crusades helped Medieval Europe to flourish and grow out of the Dark Ages. The Crusades affected daily life and caused major effects in political, economical and cultural Medieval Europe. The first Crusade was gaining control over the Holy Land, but the later Crusades were fights over regaining land. The Byzantine Empire fell during the fourth Crusade after an attack on their capital, Constantinople, took place. Trade routes opened through Europe because of travelingRead MoreThe Fall Of Rome And The Renaissance1482 Words   |  6 Pages The Dark Ages were the entire period between the fa ll of Rome and the Renaissance; they were in fact the start of universities and scientific foundations. During medieval times, mainly right after the fall of Rome, society had a fairly hard time; trying to figure out what to do, many peasants started to farm. Society prospered from what they could personally grow and harvest, and whatever animals they could use, both for hard work and for food. All of this went relatively well, until the plagueRead MoreMedieval Vs. Medieval Era1506 Words   |  7 PagesThe Medieval, or Middle, Ages in Europe have often been called the Dark Ages, since they seem to have been lacking in many ways. However, the Church was always shining the light of the Gospel in even the darkest of places. â€Å"In the very bosom of this doomed society, a power remained which was capable of giving meaning to the drama, of bringing order out of disorder, of integrating the Barbarians into civilization and of using their youthful energies to restore the world to vig or and health. ThisRead MoreLate Middle Ages: The Bubonic Plague Essay705 Words   |  3 Pagesthe barren history out of the dark middle Ages. Then again, these attributes accomplish more than characterize the lifestyle of a medieval public opinion. Dismissed expressions, absence of training and adulterating forces portray a human advancement ousted by a period of obscurity. These dismal dark ages are incited by quickly spreading sickness, forcing foes, and extortionate forces. By seeing how these scourges, intrusions, and defilements shape a dull age, the medieval times might be all the more

All Quiet On The Western Front Film Analysis - 1498 Words

We could have been brothers, but they never want us to know that (Mann, 1979). The 1979 television film All Quiet on the Western Front depicts the story of Paul Bauman, a German soldier fresh out of high school who decided to enlist for World War I. Throughout the course of the film, viewers see the general events of World War I from the eyes of the â€Å"losers†, the Germans. Through the use of a German perspective, the portrayal of the horrors of war, and showing the difference of opinions back home and on the front, All Quiet on the Western Front advocates for a more realistic approach for the dramatization of war and learning an unbiased history. All Quiet on the Western Front begins with Paul Bauman introducing viewers to his†¦show more content†¦This greatly impacts the rest of the film, as Paul realizes that there are other people out fighting in the war, not just enemies to be killed. World War I was one of the greatest tragedies in modern European history. According to History.com, 16 million people were killed – both soldiers and civilians – and many of those killed did not have a quick, painless death. While the majority of the deaths in the film happen off camera, most of those that are shown are quite tragic. Franz Kimmerichs death ends over a day of suffering, an unnamed member of the platoon breathes in mustard gas after dropping his gun in a pit, and Katczinsky, Paul’s platoon leader, dies while Paul carries him to the hospital tents. The horrors of mustard gas and the realities of battle are accurately depicted especially since so many soldiers died, and no one dies in this movie doing anything greatly heroic. However, back home there was a great deal of information that was not shared. All Quiet on the Western Front shows war as such a horrible atrocity while also confronting the idea that people back home had no idea of all that happened. When Paul is put on leave, his return home is met with men of whom have no idea how to fight in a war. The men suggest going through Belgium to finish the war quickly; however, with the trench warfare that had happened, that was not feasible. TheShow MoreRelatedHitler s Impact On The World War II2312 Words   |  10 PagesTremendous crowds of men, women and children cheer and wave at the sight of a small plane landing. Beautiful buildings are seen from above along with a congregation of German soldiers. All of these positive images are in support of Adolf Hitler arriving in Germany in the 1935 film Triumph des Willens. This was only one of the millions of sources of propaganda that the United States was going up against in joining World War II six years later. The Nazi party was in power, Europe was in a state ofRead MoreThe Assassination Of Jesse James2245 Words   |  9 Pagesunderstanding of literature and/or language using critical texts. Film: The Assassination of Jesse James by the coward Robert Ford by Andrew Dominik. Hypothesis: This film can be viewed from many perspectives. Introduction: The Assassination of Jesse James by the Coward Robert Ford, was directed by Andrew Dominik and released in 2007. In the film, Jesse James is played by Brad Pitt and Robert Ford is played by Casey Affleck. This film is based on the true life story of Jesse James. The AssassinationRead MoreConflict at Walt Disney Company: a Distant Memory?2429 Words   |  10 Pagesand longevity are a concrete testament of the organization’s solid leadership, innovative growth and vision. Disney’s past and present leaders have made substantial impact on the company’s culture, direction, successes and shortcomings. This case analysis will focus on Michael Eisner and Rob Iger, the two most recent Chief Executive Officers of Disney, and their contribution and management approach to building sustainable business relationships, resolving conflicts and working towards the best interestRead More Analysis of Red Sorghum Essay4041 Words   |  17 PagesAnalysis of Red Sorghum WHEN Zhang Yimou made his directorial debut, Zhang Yimou made his directorial debut, Red Sorghum, in 1987, he was better known as a cinematographer whose talent had been crucial to the success of critically acclaimed films like Zhang Junzhaos One and Eight (1984, released 1987) and Chen Kaiges Yellow Earth (1984). Not only did Red Sorghum become a seminal film of the Fifth Generation, it also won the Golden Bear at Berlin in 1988, becoming the first mainland ChineseRead More Analysis of a Scene from Luhrmanns Production of Romeo and Juliet2636 Words   |  11 Pages Analysis of a Scene from Luhrmanns Production of Romeo and Juliet It seems interesting at first that Baz Luhrmann should choose to rework Shakespeares Romeo and Juliet into a modern movie. However, when you think about the aims of a modern film-maker such as wanting to really affect the audience and create a series of moving and powerful images shot through with dialogue, then it is less surprising that Romeo and Juliet was Luhrmanns choice. Shakespeares play is Read Morethe black balloon Essay3387 Words   |  14 Pagesï » ¿.-The Black Balloon -1 Introduction. 1- The film The Black Balloon was filmed in Australia and the UK and was produced by (Tristram MiallToni Collette) The story is about the members of a family, the parents and two teenage boys, as they cope with a unexpected challenge. Complications arise because one of the teen age boys, Charlie, is intellectually disabled. The family has relocated to a new area. Because the father has a new positing in the army. Thomas is turning 16.Thomas finds Charlie anRead MoreThe Value Of Stilt Houses Built Over Water Pre 19th Century2298 Words   |  10 PagesIt was historically the very core of Brunei and one of the most important centers of trade in Borneo.† In the sixteenth century, tribes from Macassar and the Sulu Archipelago (the Philippines), Sulawesi, Sumatra and the Riau Islands (Indonesia), all migrated to Borneo due to conflicts in their own country seeking new trade and new opportunities. The safe waters at the time around Borneo allowed for easy migration and early settlements of communities along the coastal regions. Sandakan is a cityRead MoreRomantic Conception of Authorship2116 Words   |  8 Pageswork as they provided a useful context for studies. The poetic movement of Romanticism occurred during the late 18th century of Western Europe (Stevens, 2004, p.76). Romanticism emphasis on â€Å"emotion, imagination, individuality† and a sense of opposition to Classicism and Enlightenment of the late 17th and 18th centuries with its supporting having â€Å"reason† as the key to all understanding (Stevens, 2004, p.74). According to Shelley (1977), another romantic poet, there are â€Å"two classes of mental action†Read MoreThe Studio System Essay14396 Words   |  58 Pagesthe business. The Hollywood Studio System: A History is the first book to describe and analyse the complete development, classic operation, and reinvention of the global corporate entities which produce and distribute most of the films we watch. Starting in 1920, Adolph Zukor, head of Paramount Pictures, over the decade of the 1920s helped to fashion Hollywood into a vertically integrated system, a set of economic innovations which was firmly in place by 1930. ForRead MoreMedia Propaganda9887 Words   |  40 PagesNamed after the famous Soviet writer  Maxim Gorky  who had recently returned from  fascist Italy, it was equipped with a powerful radio set called Voice from the sky, printing and leaflet-dropping machinery,  radio stations,  photographic  laboratory,  film projector  with sound for showing movies in flight, library, etc. The aircraft could be disassembled and transported by railroad if needed. The giant aircraft set a number of world records. techniquies: Common media for transmitting propaganda messages

A Doll House By Henrik Ibsen - 870 Words

Society can set an outstanding amount of standards and norms that differentiate and control how humans in a whole act. This can be based on a few things such as social standing, upbringing, and class. Through Ibsen’s controversial play the readers learn how society can alter an individual’s identity, affect a lifetime of choices, and establish the foundation for future attitudes. The main leading characters Nora, Torvald, and Krogstad are perfect examples of these effects society has on one’s life. Ibsen’s â€Å"A Doll House† features Nora, the most prominent character who is also the play s protagonist. From the start, it becomes very evident that Nora is a whimsical character who is portrayed as naà ¯ve about money and has no problems spending it. She is the everyday housewife. Her husband, Torvald, makes decent money with a reliable and high standing position at the bank. This allows Nora to fall into the stereotypes of women that have been placed in their husband’s shadows in this patriarchal society. Nora has been treated as a â€Å"doll† her entire life, for example, it started as a child, Nora explains that her father treated her as such â€Å"When I lived with papa†¦ He used to call me his doll-child, and he played with me the way I played with my dolls† (Ibsen 247). Women were seen as dolls in this time period. They were to look pretty and to do what the men wanted. Due to the fact that Nora’s father instilled this on he r during her childhood, she has grown into a woman whoShow MoreRelatedA Doll House By Henrik Ibsen901 Words   |  4 PagesA Doll House showcases the harsh reality and truth of someone being something that they are not, and it shows the journey that Nora Helmer has to take to realize what she wants in life to find the real her. Throughout the play A Doll House by Henrik Ibsen, we learn about the main character and her qualities. Nora Helmer is the wife of Torvald Helmer, who became very unhealthy. By trying to help her husband’s health, Nora begins going into debt and commits a criminal offense, forgery; she does allRead MoreA Doll House by Henrik Ibsen1712 Words   |  7 PagesIn Henrik Ibsen’s play, A Doll House, Nora Helmer represents many feministic ideals of the late eighteen hundreds. The ending is often what the play as a whole is remembered by, due to its shocking nature. Nora, the female lead of the play decides to leave her home suddenly, after a confrontat ion with her husband Torvald and never returns. Many saw this as a huge decision that was made abruptly, however what they fail to notice are the aspects that motivated Nora from the start of the play. At firstRead MoreA Doll House By Henrik Ibsen901 Words   |  4 PagesA Doll House The play A Doll House written by Henrik Ibsen has strong symbolisms such as the doll house, Christmas tree, macaroons, and New Year’s day that help outline the theme. The author uses symbolisms to pull his audience in and allow them to feel the full effect of inequality and emotional abuse men gave women in the year of 1879, when Ibsen wrote this play. The first symbolism in this play is the Christmas tree which represents Nora’s inner state of mind. In Act 2 the stage directions describeRead MoreA Doll House By Henrik Ibsen Essay1787 Words   |  8 Pagesthe importance of divine or supernatural matters. Humanism is often mistaken for feminism which is one of the major controversies of A Doll House by Henrik Ibsen. The idea of humanism becomes apparent through Nora’s interactions with Torvald, Torvald’s interactions with Nora, and Torvald’s interactions with other characters in the play. Many argue that A Doll House, is a feminist play due to its portrayal of the characters which emphasized many values of feminism, but in actuality the play addressesRead MoreA Doll House By Henrik Ibsen850 Words   |  4 PagesA Doll House was written by Henrik Ibsen in 1879. There are two woman in the play, Nora and Mrs. Linde who have some differences, but also share some similarities. Nora is married to Torvald Helm er, they have three children together. Miss. Linde is a widow an took care of her younger siblings and her now deceased mother. Nora and Mrs. Linde are different in the way they have lived the past couple of years and how at the end of act three they are changing their lifestyles by either going from independentRead MoreA Doll House By Henrik Ibsen1194 Words   |  5 Pagesas around the world, in the late 1870’s. Henrik Ibsen’s 1879 play, â€Å"A Doll House,† demonstrates how women wore a faà §ade in society when dealing with men, through the main character Nora. In the play â€Å"A Doll House†, the reader can have an idea on how some men in the late 1870s in Norway act towards women. After the people of Norway read and viewed the play, there was a lot of controversy over â€Å"A Doll House†, because of the main character Nora decisions. Ibsen himself stated that â€Å"for him the issue wasRead MoreA Doll House By Henrik Ibsen932 Words   |  4 PagesIn Henrik Ibsen’s A Doll House, a drama play, which takes place in Elmer’s house. It takes place during winter which begins when Nora enters through the door. In A Doll House, I believe the inciting incident is Torvalds promotion at the bank. They never have to worry about money again. Nora’s old friend, Mrs. Christine Linde, who is in need of help comes to visit Nora and ask for help. Torvald gives her a job. You also have Dr.Rank , who is a family friend who is slowly dying of tuberculosis. ThingsRead MoreA Doll House by Henrik Ibsen564 Words   |  2 Pagesâ€Å"Forgery. Do you have any idea what that means† (1745), Torvald questions his wife Nora in Henrik Ibsen’s A Doll House (1879). In this play, Henrik Ibsen features individuals struggling for an authentic identity. The story focuses on an unspoken matter. Nora Helmer secretly borrowed a large sum of money for the sake of her husband’s, Torvald Helmer’s, life. Nora has never revealed the loan to Torvald and has been privately paying it off with her household allowance. When Torvald is appointed as bankRead MoreThe Doll House by Henrik Ibsen1215 Words   |  5 PagesTHE DOLL HOUSE The Society above Individual Freedom or The Suppression of the Woman The author Henrik Ibsen used the play to elaborate on the irony of the 19th century culture of restriction of individual freedom and excessive adherence to ‘societal norm’ at all cost without paying attention or having recourse to the core values and norms that brings about individual happiness and freedom. Torvald Helmer tried to elucidate the abnormality of seeking individual freedom instead of societal norm whenRead MoreA Doll House By Henrik Ibsen Essay1557 Words   |  7 Pagesâ€Å"A Doll House† In the play â€Å"A Doll House† by Henrik Ibsen the story focuses on the gender differences between a man and woman. One way Ibsen display feminism in A Doll House is through the relationship of the two main characters Torvald and his wife Nora. Nora and Torvald to have the perfect life, however behind closed doors it isn’t as it seems. The play begins with a happily married couple and ends with a woman wanting to be her own human being. Nora has been treated like child throughout the

Competitive Strategies for Wal-Mart Free Essays

The emergence of Wal-Mart as a big box retailer has changed retail in the United States, according to a 2008 article on Wal-Mart and competition in AllBusiness. com. Big box retailers typically have stores exceeding 50,000 square feet. We will write a custom essay sample on Competitive Strategies for Wal-Mart or any similar topic only for you Order Now This type of store is standard, with large windowless single-story buildings. Several other big box retailers like Toys â€Å"R† Us, Best Buy, Target, Lowe’s and Home Depot have created competition for Wal-Mart. However, Wal-Mart has stood out as the perennial merchandise big box retailer, according to the AllBusiness. om article. Because of its big box status, Wal-Mart has exceeded small retailers in profits. Annual revenues for 2004 were slightly over $288 billion. Revenues in 2006 exceeded $350 billion. Wal-Mart maintains its status as a big box retailer by seeking profits through a high volume of low-price items. Low-Cost Leadership Wal-Mart’s slogan is â€Å"Spend Less. Live Better. † The giant retailer prides itself on providing customers with low-cost items that beat competitors. Wal-Mart reported a 3.6   percent increase in net income from cost cutting, according to an August 2010 Associated Press article. Also read MGMT-QUIZ about types of competitive strategies Customers are cautious about spending because of a slow economy, and Wal-Mart continues to be their low-cost option. Customers choose to shop at Super Wal-Mart centers for groceries, rather than the local grocery store because of discounted items. For example, Wal-Mart offers $1 ketchup bottles and $4 for a case of soda. The Associated Press article stated that Wal-Mart benefited during the recession as affluent shoppers were forced to downgrade to cheaper options. How to cite Competitive Strategies for Wal-Mart, Essay examples

Martha and Trap-Ease America

Questions: 1. Martha and the Trap-Ease America investors believe they face a once-in-a-lifetime opportunity. What information do they need to evaluate this opportunity? How do you think the group would write its mission statement? How would you write it?2. Has Martha identified the best target market for Trap-Ease? What other market segments might the firm target?3. How has the company positioned the Trap-Ease for the chosen target market? Could it position the product in other ways?4. Describe the current marketing mix for Trap-Ease. Do you see any problems with this mix?5. Who is Trap-Ease Americas competition?6. How would you change Trap-Eases marketing strategy? What kinds of control procedures would you establish for this strategy? Answers: Introduction This report is prepared with an aim of developing understanding of the marketing concepts. It will evaluate the marketing initiatives of Trap-Ease America, which are used by company for selling its core products and services. The report will analyze the target market of company and the positioning strategy used by company to serve its target market. It will explore current marketing mix of company along with key problems faced in marketing mix. It will also analyze the competition faced by Trap-Ease America. Finally, it provides suggestions about how the company may change its marketing strategy and what kind of control may be required for success of marketing strategy. 1. Information Need for Martha and Trap-Ease America Investors for Evaluation of Market Opportunities: There is big opportunity for trap ease America, because the problems of mouse are prevailing everywhere in the country. Many of the household women are distressed due to mouse problem prevailing at their houses. So, its a biggest opportunity for trap ease to position their product in the market by making innovations (Ball and Douglas, 2012). The company can draw some special features in their product by working on need and expectations of customers and investing in RD segment. Company requires different types of information to evaluate this opportunity such as to understand why people are buying traditional trap instead of easy to handle mousetrap available in the market (Kotler and Armstrong, 2017). The company needs to evaluate the reason of why people are still involved in traditional mouse traps irrespective of presence of the modern and innovative mouse traps. They also need to evaluate whether the size of product is appropriate or not? They also need to know about what can be appropriate design of mousetrap for people, which can easily be handled without any hurdle. The company can also evaluate, whether their product is easily available in the market or not and does the companys product meet the consumers need (Sebastian-Coleman, 2012). Company can evaluate different kinds of mousetraps available in the market. How these product are different from companies product from various point of views like the price other companies charging for a particular product etc. A group may write its mission statement in such a way that can allure its customers to buy their product. A kind of statement that gives assurance to customer that they should switch to this product. The way of writing Mission Statement: One complete solution for mouse problem in your house can be appropriate tag line and mission statement of Trap-Ease America. A mission statement would be like- we will get presence in every house by producing a product, which is easy to handle, which can be used by anyone at ones place, so people can make their houses pleasant and disease free without much efforts (Jones and Kahaner, 2011). 2. Best Target Market for Trap-Ease Martha has so far identified women as the target market for their product, because womens do not like unpleasant mess and they need to take care of their children as well as pets at their houses. So, as per Marthas research, women expect from the companies to manufacture easy to handle mouse trap products, so that they can make their house mice free or we can say disease free in efficient way (Huang and Sarigolu, 2014). As women are indulged in their daily chores they cant spare enough time to cope with the problem of mice. So there are chances that companys product may gain popularity in womens group. And to reach this target market, companys CEO has decided to distribute products via national grocery, hardware and drug chain stores. She has decided to sold the products directly through retailers and to avoid the wholesalers and middleman. There are various market divisions that company may aim such as the food keeping shops or we can say grocery shop where there is big possibility of mouse. So shopkeepers require something to deal with mice problem or to save their grocery products. The others divisions faced with similar problem are like pantry of grains, where the grains are kept for ample time. To make the gunny of grains protected from mouse, they require something to deal with such problem. So the company can target pantry houses as well (Bidgoli, 2010). The restaurants also face the mouse problem, because in restaurants foods are hold for long time. Or the other target market of this company is also the apparel shops, where the clothes to be kept for long time until sold out. So, apparel shop owners need something to deal with mouse problem to make clothes safe. The need for this product may also be found in chemical laboratories, where there is necessity of such kind of products. So, company can target laborato ries as well to gain more and more customers. 3. Positioning of the Trap-Ease for the Chosen Target Market One of the important part of market mix is product positioning. Positioning is a process in which company focuses on the need of customers. Proper care should be taken while positioning a product in the market. It is a process, by which company places its products in a market with a particular brand name (Njoku, 2015). However the company positioned its product in very well defined manner but it can position their products in some other ways also. Well the strategy obtained by company to position their product is like they plan a proper budget and then divide it into various perspectives (Chernev, 2015). Company positioned its product from womens perspective. It demonstrated the mousetraps as easy to handle and more convenient to use that consumer can use safely and easily without causing an injury while loading it with fingers. It avoids the unpleasant mess and requires no clean up. Use till then you require and then throw it away. Company sale their product in package of two. Other ways of Positioning of the Product: There are various other ways, by which company can position its products. Positioning might be like it allures customer to buy their product. When the product genuinely meets the need of the customer, it will automatically benefit the company. But pricing policy of a product is also a big cause of concern as customers tilt is on that side where they find low cost price product. So at the time of positioning a product company must keep in mind the price of products (James, 2014). Because when the price of a product is low customer will buy more. Once a company successfully positioned their products, customers like their product and there will be lesser possibility of reposition by other brands. 4. Current Marketing Mix for Trap-Ease Current marketing mix of trap ease is as follow- Product-companys product mousetrap is a plastic product. Its design or measurement is 6 inches square tube bent at 30 degree angle. Price- The higher price strategy along with product differentiation is followed by company. They are currently charging $ 2.49 for their product. Place- To reach the target market, the company has contracted with national grocery, drug chain, Safeway, hardware, Kmart, Hechingers and CB drug. Promotion- Company has planned budget around $ 60,000 for promotion of the product. Out of this budgeted amount $50000 was used for travelling purpose like go to trade shows or go for sales call etc. and the remaining $10000 was used for advertisements. Problems faced with the Current Marketing Mix: There are different types of problems, which were there in companys marketing mix- Product- There can be some sort of problems in companys product such as its product is bit big in size (Baker, 2014). If company tries to curtail the size of product, then there might be a possibility that company can attract more and more consumer for their product. Price- The price that company charges for their products is extremely high, especially when we compare the price of this product to the other competitors product. So, there is big need to curtail the price of product to gain more and more customer. Place- To avail the products in the market, company has targeted only national grocery, drug chain and hardware. Through this way, the company cannot reach to its target customers and the customers queries cannot be answered properly (Jeston and Nelis, 2014). To expand their growth company has to expand their mode of distribution also. Promotion- Initially product got much publicity, so they didnt focus more on the advertisement and just stuck to 2 3 magazines like good housekeeping and home and shelter magazines. But to gain a good amount of customers such advertisement is not good enough (Baker, 2014). When a customer knows about a product or the features of a product then he / she will buy companys product. So there is need for company to start some program where product can be demonstrated to customers. 5. Competition Faced by Trap-Ease Americas In the present time, there is very tough competition that is going on in the market. If companies are not changing their style of working and product quality as per the demand of time, then they will not be able to survive in the market. There are large no of small vendors, who have a presence in the market that affect the business of the big organization. Therefore, all those companies which are making mousetrap products to kill mouse are the competitor of trap ease America. In a market, there are bulk of low cost mouse traps and poison that kill pets and mice (Sherman and Sherman, 2017). However, some of them can spread smell in the houses but still people buy those products because they are cheaper for example rat poison. There are various companies which are big competitors of trap ease such as d CON. Its product line comprises of traps and baits, which use throughout the home for entrapping and killing of mouse (Jennings, 2015). Company such as Havahart has also same product pr oducts that tenderly trap mice. Victor, Riddex, JT Eaton are also the major competitors of the company. 6. Changes in Trap-Eases Marketing Strategy Sales team is the face of the company, who presents the company in the market. The first thing the company should do is to hire some sales person, because so long as customer does not know the advantage of a product, demand of a product will not augment. To generate the demand in the market, company has to hire well experienced sales team. After the hiring process company has to provide the proper training to the sales persons in the proper intervals (Huang and Sarigolu, 2014). Sales person of company can demonstrate products easily, if they are trained. This practice of company can explore the product information in the market in a rapid way, which can generate the demand of the product. Company also has to improve the packaging of the product. If the packaging of the product would be good and attractive, then it will directly affect the sales volume. Along with this, company also has to maintain the proper pricing of the product (Kotler and Armstrong, 2017). It is necessary that the product price is not very higher than the competitors product. Pricing is a policy though which company gains more and more customers. At the initial level, the company should keep the price low. It will generate high demand. Additionally, there may be a possibility of customer switch from traditional mousetraps to companys product. Control Procedures for the Strategy Controlling is an important function for any organization. Under controlling procedure, company should take corrective measure, if any shortcoming is found in working area or if working did not goes as per the planning (Baker, 2014). To make the marketing strategy profitable, company needs to maintain the proper control over the working of their sales personnel. Company should ensure sales teams are completing their assigned target properly (Fifield, 2012). Company needs to manage and allocate appropriate budget for promotion activities. Other thing that company can do is to take corrective action, when any shortcoming is found and be ready for unforeseen events that may occur in future. Conclusion From above analysis, it can be concluded that mouse trap is the core product of Trap-Ease America. At the same time, women are specific target market of company. The company should focus on understanding the needs and expectations of customers with regards to design of mouse trap. The company should focus effective marketing of its products by showing the superiority of products and ease of use. This would contribute to growth of sales performance of company. The investment in promotional activities can also be beneficial for the company growth. References: Armstrong, G., Adam, S., Denize, S. and Kotler, P., (2014)Principles of marketing. Australia: Pearson. Baker, M.J., (2014)Marketing strategy and management. UK: Palgrave Macmillan. Ball, M.J., and Douglas, J.V. (2012) Performance Improvement Through Information Management: Health Cares Bridge to Success. Germany: Springer Science Business Media. Bidgoli, H. (2010) The Handbook of Technology Management, Supply Chain Management, Marketing and Advertising, and Global Management. USA: John Wiley Sons. Chernev, A., (2015)The marketing plan handbook. USA: Cerebellum Press. Fifield, P. (2012) Marketing Strategy. USA: Routledge. Huang, R. and Sarigolu, E., (2014) How brand awareness relates to market outcome, brand equity, and the marketing mix. InFashion Branding and Consumer Behaviors(pp. 113-132). Springer New York. James, M. (2014) Positioning Theory and Strategic Communication: A New Approach to Public Relations Research and Practice. UK: Routledge. Jennings, M.M. (2015) Cengage Advantage Books: Foundations of the Legal Environment of Business. USA: Cengage Learning. Jeston, J. and Nelis, J., (2014)Business process management. UK: Routledge. Jones, P., and Kahaner, L. (2011) Say It and Live It: The 50 Corporate Mission Statements that Hit the Mark. USA: Crown Publishing Group. Kotler,P. and Armstrong, G., (2017) Principle of marketing. USA: Pearson Education. Njoku, V. (2015) Success Plan and Positioning Strategy 7.0: Closing The Gap Between Your Primary Goal and A Successful Outcome. Colorado: Outskirts Press. Sebastian-Coleman, L. (2012) Title Measuring Data Quality for Ongoing Improvement: A Data Quality Assessment Framework. USA: Newnes, 2012. Sherman, L. and Sherman, L., (2017) If your market is a competitive dogfight, think like a cat.Strategy Leadership,45(1), pp.11-19.

Physical Geography Climatology and Geomorphology

Primarily, physical geography is the study of the earth’s surface facial appearance and the connected developments. Although physical geography explores the geographic patterns of climate, flora, soils, landforms, and the corporeal milieu that emanate from the internal reactions, it has been an integral tool in international relations.Advertising We will write a custom essay sample on Physical Geography: Climatology and Geomorphology specifically for you for only $16.05 $11/page Learn More Significantly, physical geography amalgamates with human geography to produce a mixture of the multifaceted exchanges between the natural world and society. There are two branches of physical geography, climatology and geomorphology. Climatology deals with the observation and analysis of weather conditions over an extensive period. For example, physical geography deals with varieties, sources, and distinctiveness of climates right through the world thus, interna tional relationship. Through the study of physical geography, human beings are able to understand and recognize diverse kinds of climates and consequently, construe the regional blueprint of allotment over the surface of the earth. For example, flight between two countries is possible if each country understand the climate of another country. On the other hand, geomorphology deals with the origin and development of landforms and in particular, the manner they occur on the surface of the earth. It also deals with the study of water catchment areas, oceanography and topographical features on the surface of the earth. In general, geography is the study of distribution of human beings and things over the surface of the earth, and the interrelationship between human beings and the natural world. Thus, an understanding of physical geography is a vital component in examining the current events taking place on earth and international relations. In addition, through physical geography, we un derstand why some countries are poor while others are rich. In most cases, countries that mine natural resources such as minerals and oil are rich and always dominate in international markets. Nevertheless, for countries to enter into agreement to exchange their goods and services, they have to sign treaties, which will oversee the smooth running of the affair. Not once, various countries have solved regional differences and conflict that result into political, economic and social interests due to the prior knowledge on physical geography. Physical geography plays a significant role in international relations. For example, in solving boundary problems between two bordering countries, physical features like mountains and rivers all play a significant role. The ongoing conflict between Sothern and Northern Sudan that has claimed millions of lives is mainly due to physical resources.Advertising Looking for essay on geography? Let's see if we can help you! Get your first paper with 15% OFF Learn More This calls for diplomacy to solve the ailing problem. Geographical theories depicts the five geographical features, that is, size, location, topography, natural resources and climate, as the factors that dominate international relations. For example, for a long time, European Union has been in a deadlock over its institutional boundaries. However, the prior knowledge of physical geography has enabled European Union to solve this problem by extending the institutional reach towards Central and Eastern Europe to include other countries for the sake of fostering regional peace. The main reason of extending the boundary to include countries form this region, considered by many as a crush zone, was to create peace between Western Europe and Russia. A number of geographical factors have contributed to regional and international wars hence, calling knowledge of international relations to solve the disputes. It is important to note that the physical geography of a region favors a particular country in winning the war. Perhaps this is the reason why even from the ancient times, the acquisition of natural resources has in most cases, resulted into conflict and war between communities or countries. Nevertheless, through the knowledge of international relations and physical geography, peace and tranquility has returned into war torn areas. Thus, physical geography is an imperative discipline in the study of international relations. This essay on Physical Geography: Climatology and Geomorphology was written and submitted by user Cannonball to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.