A Doll House By Henrik Ibsen - 870 Words

Society can set an outstanding amount of standards and norms that differentiate and control how humans in a whole act. This can be based on a few things such as social standing, upbringing, and class. Through Ibsen’s controversial play the readers learn how society can alter an individual’s identity, affect a lifetime of choices, and establish the foundation for future attitudes. The main leading characters Nora, Torvald, and Krogstad are perfect examples of these effects society has on one’s life. Ibsen’s â€Å"A Doll House† features Nora, the most prominent character who is also the play s protagonist. From the start, it becomes very evident that Nora is a whimsical character who is portrayed as naà ¯ve about money and has no problems spending it. She is the everyday housewife. Her husband, Torvald, makes decent money with a reliable and high standing position at the bank. This allows Nora to fall into the stereotypes of women that have been placed in their husband’s shadows in this patriarchal society. Nora has been treated as a â€Å"doll† her entire life, for example, it started as a child, Nora explains that her father treated her as such â€Å"When I lived with papa†¦ He used to call me his doll-child, and he played with me the way I played with my dolls† (Ibsen 247). Women were seen as dolls in this time period. They were to look pretty and to do what the men wanted. Due to the fact that Nora’s father instilled this on he r during her childhood, she has grown into a woman whoShow MoreRelatedA Doll House By Henrik Ibsen901 Words   |  4 PagesA Doll House showcases the harsh reality and truth of someone being something that they are not, and it shows the journey that Nora Helmer has to take to realize what she wants in life to find the real her. Throughout the play A Doll House by Henrik Ibsen, we learn about the main character and her qualities. Nora Helmer is the wife of Torvald Helmer, who became very unhealthy. By trying to help her husband’s health, Nora begins going into debt and commits a criminal offense, forgery; she does allRead MoreA Doll House by Henrik Ibsen1712 Words   |  7 PagesIn Henrik Ibsen’s play, A Doll House, Nora Helmer represents many feministic ideals of the late eighteen hundreds. The ending is often what the play as a whole is remembered by, due to its shocking nature. Nora, the female lead of the play decides to leave her home suddenly, after a confrontat ion with her husband Torvald and never returns. Many saw this as a huge decision that was made abruptly, however what they fail to notice are the aspects that motivated Nora from the start of the play. At firstRead MoreA Doll House By Henrik Ibsen901 Words   |  4 PagesA Doll House The play A Doll House written by Henrik Ibsen has strong symbolisms such as the doll house, Christmas tree, macaroons, and New Year’s day that help outline the theme. The author uses symbolisms to pull his audience in and allow them to feel the full effect of inequality and emotional abuse men gave women in the year of 1879, when Ibsen wrote this play. The first symbolism in this play is the Christmas tree which represents Nora’s inner state of mind. In Act 2 the stage directions describeRead MoreA Doll House By Henrik Ibsen Essay1787 Words   |  8 Pagesthe importance of divine or supernatural matters. Humanism is often mistaken for feminism which is one of the major controversies of A Doll House by Henrik Ibsen. The idea of humanism becomes apparent through Nora’s interactions with Torvald, Torvald’s interactions with Nora, and Torvald’s interactions with other characters in the play. Many argue that A Doll House, is a feminist play due to its portrayal of the characters which emphasized many values of feminism, but in actuality the play addressesRead MoreA Doll House By Henrik Ibsen850 Words   |  4 PagesA Doll House was written by Henrik Ibsen in 1879. There are two woman in the play, Nora and Mrs. Linde who have some differences, but also share some similarities. Nora is married to Torvald Helm er, they have three children together. Miss. Linde is a widow an took care of her younger siblings and her now deceased mother. Nora and Mrs. Linde are different in the way they have lived the past couple of years and how at the end of act three they are changing their lifestyles by either going from independentRead MoreA Doll House By Henrik Ibsen1194 Words   |  5 Pagesas around the world, in the late 1870’s. Henrik Ibsen’s 1879 play, â€Å"A Doll House,† demonstrates how women wore a faà §ade in society when dealing with men, through the main character Nora. In the play â€Å"A Doll House†, the reader can have an idea on how some men in the late 1870s in Norway act towards women. After the people of Norway read and viewed the play, there was a lot of controversy over â€Å"A Doll House†, because of the main character Nora decisions. Ibsen himself stated that â€Å"for him the issue wasRead MoreA Doll House By Henrik Ibsen932 Words   |  4 PagesIn Henrik Ibsen’s A Doll House, a drama play, which takes place in Elmer’s house. It takes place during winter which begins when Nora enters through the door. In A Doll House, I believe the inciting incident is Torvalds promotion at the bank. They never have to worry about money again. Nora’s old friend, Mrs. Christine Linde, who is in need of help comes to visit Nora and ask for help. Torvald gives her a job. You also have Dr.Rank , who is a family friend who is slowly dying of tuberculosis. ThingsRead MoreA Doll House by Henrik Ibsen564 Words   |  2 Pagesâ€Å"Forgery. Do you have any idea what that means† (1745), Torvald questions his wife Nora in Henrik Ibsen’s A Doll House (1879). In this play, Henrik Ibsen features individuals struggling for an authentic identity. The story focuses on an unspoken matter. Nora Helmer secretly borrowed a large sum of money for the sake of her husband’s, Torvald Helmer’s, life. Nora has never revealed the loan to Torvald and has been privately paying it off with her household allowance. When Torvald is appointed as bankRead MoreThe Doll House by Henrik Ibsen1215 Words   |  5 PagesTHE DOLL HOUSE The Society above Individual Freedom or The Suppression of the Woman The author Henrik Ibsen used the play to elaborate on the irony of the 19th century culture of restriction of individual freedom and excessive adherence to ‘societal norm’ at all cost without paying attention or having recourse to the core values and norms that brings about individual happiness and freedom. Torvald Helmer tried to elucidate the abnormality of seeking individual freedom instead of societal norm whenRead MoreA Doll House By Henrik Ibsen Essay1557 Words   |  7 Pagesâ€Å"A Doll House† In the play â€Å"A Doll House† by Henrik Ibsen the story focuses on the gender differences between a man and woman. One way Ibsen display feminism in A Doll House is through the relationship of the two main characters Torvald and his wife Nora. Nora and Torvald to have the perfect life, however behind closed doors it isn’t as it seems. The play begins with a happily married couple and ends with a woman wanting to be her own human being. Nora has been treated like child throughout the

Competitive Strategies for Wal-Mart Free Essays

The emergence of Wal-Mart as a big box retailer has changed retail in the United States, according to a 2008 article on Wal-Mart and competition in AllBusiness. com. Big box retailers typically have stores exceeding 50,000 square feet. We will write a custom essay sample on Competitive Strategies for Wal-Mart or any similar topic only for you Order Now This type of store is standard, with large windowless single-story buildings. Several other big box retailers like Toys â€Å"R† Us, Best Buy, Target, Lowe’s and Home Depot have created competition for Wal-Mart. However, Wal-Mart has stood out as the perennial merchandise big box retailer, according to the AllBusiness. om article. Because of its big box status, Wal-Mart has exceeded small retailers in profits. Annual revenues for 2004 were slightly over $288 billion. Revenues in 2006 exceeded $350 billion. Wal-Mart maintains its status as a big box retailer by seeking profits through a high volume of low-price items. Low-Cost Leadership Wal-Mart’s slogan is â€Å"Spend Less. Live Better. † The giant retailer prides itself on providing customers with low-cost items that beat competitors. Wal-Mart reported a 3.6   percent increase in net income from cost cutting, according to an August 2010 Associated Press article. Also read MGMT-QUIZ about types of competitive strategies Customers are cautious about spending because of a slow economy, and Wal-Mart continues to be their low-cost option. Customers choose to shop at Super Wal-Mart centers for groceries, rather than the local grocery store because of discounted items. For example, Wal-Mart offers $1 ketchup bottles and $4 for a case of soda. The Associated Press article stated that Wal-Mart benefited during the recession as affluent shoppers were forced to downgrade to cheaper options. How to cite Competitive Strategies for Wal-Mart, Essay examples

Martha and Trap-Ease America

Questions: 1. Martha and the Trap-Ease America investors believe they face a once-in-a-lifetime opportunity. What information do they need to evaluate this opportunity? How do you think the group would write its mission statement? How would you write it?2. Has Martha identified the best target market for Trap-Ease? What other market segments might the firm target?3. How has the company positioned the Trap-Ease for the chosen target market? Could it position the product in other ways?4. Describe the current marketing mix for Trap-Ease. Do you see any problems with this mix?5. Who is Trap-Ease Americas competition?6. How would you change Trap-Eases marketing strategy? What kinds of control procedures would you establish for this strategy? Answers: Introduction This report is prepared with an aim of developing understanding of the marketing concepts. It will evaluate the marketing initiatives of Trap-Ease America, which are used by company for selling its core products and services. The report will analyze the target market of company and the positioning strategy used by company to serve its target market. It will explore current marketing mix of company along with key problems faced in marketing mix. It will also analyze the competition faced by Trap-Ease America. Finally, it provides suggestions about how the company may change its marketing strategy and what kind of control may be required for success of marketing strategy. 1. Information Need for Martha and Trap-Ease America Investors for Evaluation of Market Opportunities: There is big opportunity for trap ease America, because the problems of mouse are prevailing everywhere in the country. Many of the household women are distressed due to mouse problem prevailing at their houses. So, its a biggest opportunity for trap ease to position their product in the market by making innovations (Ball and Douglas, 2012). The company can draw some special features in their product by working on need and expectations of customers and investing in RD segment. Company requires different types of information to evaluate this opportunity such as to understand why people are buying traditional trap instead of easy to handle mousetrap available in the market (Kotler and Armstrong, 2017). The company needs to evaluate the reason of why people are still involved in traditional mouse traps irrespective of presence of the modern and innovative mouse traps. They also need to evaluate whether the size of product is appropriate or not? They also need to know about what can be appropriate design of mousetrap for people, which can easily be handled without any hurdle. The company can also evaluate, whether their product is easily available in the market or not and does the companys product meet the consumers need (Sebastian-Coleman, 2012). Company can evaluate different kinds of mousetraps available in the market. How these product are different from companies product from various point of views like the price other companies charging for a particular product etc. A group may write its mission statement in such a way that can allure its customers to buy their product. A kind of statement that gives assurance to customer that they should switch to this product. The way of writing Mission Statement: One complete solution for mouse problem in your house can be appropriate tag line and mission statement of Trap-Ease America. A mission statement would be like- we will get presence in every house by producing a product, which is easy to handle, which can be used by anyone at ones place, so people can make their houses pleasant and disease free without much efforts (Jones and Kahaner, 2011). 2. Best Target Market for Trap-Ease Martha has so far identified women as the target market for their product, because womens do not like unpleasant mess and they need to take care of their children as well as pets at their houses. So, as per Marthas research, women expect from the companies to manufacture easy to handle mouse trap products, so that they can make their house mice free or we can say disease free in efficient way (Huang and Sarigolu, 2014). As women are indulged in their daily chores they cant spare enough time to cope with the problem of mice. So there are chances that companys product may gain popularity in womens group. And to reach this target market, companys CEO has decided to distribute products via national grocery, hardware and drug chain stores. She has decided to sold the products directly through retailers and to avoid the wholesalers and middleman. There are various market divisions that company may aim such as the food keeping shops or we can say grocery shop where there is big possibility of mouse. So shopkeepers require something to deal with mice problem or to save their grocery products. The others divisions faced with similar problem are like pantry of grains, where the grains are kept for ample time. To make the gunny of grains protected from mouse, they require something to deal with such problem. So the company can target pantry houses as well (Bidgoli, 2010). The restaurants also face the mouse problem, because in restaurants foods are hold for long time. Or the other target market of this company is also the apparel shops, where the clothes to be kept for long time until sold out. So, apparel shop owners need something to deal with mouse problem to make clothes safe. The need for this product may also be found in chemical laboratories, where there is necessity of such kind of products. So, company can target laborato ries as well to gain more and more customers. 3. Positioning of the Trap-Ease for the Chosen Target Market One of the important part of market mix is product positioning. Positioning is a process in which company focuses on the need of customers. Proper care should be taken while positioning a product in the market. It is a process, by which company places its products in a market with a particular brand name (Njoku, 2015). However the company positioned its product in very well defined manner but it can position their products in some other ways also. Well the strategy obtained by company to position their product is like they plan a proper budget and then divide it into various perspectives (Chernev, 2015). Company positioned its product from womens perspective. It demonstrated the mousetraps as easy to handle and more convenient to use that consumer can use safely and easily without causing an injury while loading it with fingers. It avoids the unpleasant mess and requires no clean up. Use till then you require and then throw it away. Company sale their product in package of two. Other ways of Positioning of the Product: There are various other ways, by which company can position its products. Positioning might be like it allures customer to buy their product. When the product genuinely meets the need of the customer, it will automatically benefit the company. But pricing policy of a product is also a big cause of concern as customers tilt is on that side where they find low cost price product. So at the time of positioning a product company must keep in mind the price of products (James, 2014). Because when the price of a product is low customer will buy more. Once a company successfully positioned their products, customers like their product and there will be lesser possibility of reposition by other brands. 4. Current Marketing Mix for Trap-Ease Current marketing mix of trap ease is as follow- Product-companys product mousetrap is a plastic product. Its design or measurement is 6 inches square tube bent at 30 degree angle. Price- The higher price strategy along with product differentiation is followed by company. They are currently charging $ 2.49 for their product. Place- To reach the target market, the company has contracted with national grocery, drug chain, Safeway, hardware, Kmart, Hechingers and CB drug. Promotion- Company has planned budget around $ 60,000 for promotion of the product. Out of this budgeted amount $50000 was used for travelling purpose like go to trade shows or go for sales call etc. and the remaining $10000 was used for advertisements. Problems faced with the Current Marketing Mix: There are different types of problems, which were there in companys marketing mix- Product- There can be some sort of problems in companys product such as its product is bit big in size (Baker, 2014). If company tries to curtail the size of product, then there might be a possibility that company can attract more and more consumer for their product. Price- The price that company charges for their products is extremely high, especially when we compare the price of this product to the other competitors product. So, there is big need to curtail the price of product to gain more and more customer. Place- To avail the products in the market, company has targeted only national grocery, drug chain and hardware. Through this way, the company cannot reach to its target customers and the customers queries cannot be answered properly (Jeston and Nelis, 2014). To expand their growth company has to expand their mode of distribution also. Promotion- Initially product got much publicity, so they didnt focus more on the advertisement and just stuck to 2 3 magazines like good housekeeping and home and shelter magazines. But to gain a good amount of customers such advertisement is not good enough (Baker, 2014). When a customer knows about a product or the features of a product then he / she will buy companys product. So there is need for company to start some program where product can be demonstrated to customers. 5. Competition Faced by Trap-Ease Americas In the present time, there is very tough competition that is going on in the market. If companies are not changing their style of working and product quality as per the demand of time, then they will not be able to survive in the market. There are large no of small vendors, who have a presence in the market that affect the business of the big organization. Therefore, all those companies which are making mousetrap products to kill mouse are the competitor of trap ease America. In a market, there are bulk of low cost mouse traps and poison that kill pets and mice (Sherman and Sherman, 2017). However, some of them can spread smell in the houses but still people buy those products because they are cheaper for example rat poison. There are various companies which are big competitors of trap ease such as d CON. Its product line comprises of traps and baits, which use throughout the home for entrapping and killing of mouse (Jennings, 2015). Company such as Havahart has also same product pr oducts that tenderly trap mice. Victor, Riddex, JT Eaton are also the major competitors of the company. 6. Changes in Trap-Eases Marketing Strategy Sales team is the face of the company, who presents the company in the market. The first thing the company should do is to hire some sales person, because so long as customer does not know the advantage of a product, demand of a product will not augment. To generate the demand in the market, company has to hire well experienced sales team. After the hiring process company has to provide the proper training to the sales persons in the proper intervals (Huang and Sarigolu, 2014). Sales person of company can demonstrate products easily, if they are trained. This practice of company can explore the product information in the market in a rapid way, which can generate the demand of the product. Company also has to improve the packaging of the product. If the packaging of the product would be good and attractive, then it will directly affect the sales volume. Along with this, company also has to maintain the proper pricing of the product (Kotler and Armstrong, 2017). It is necessary that the product price is not very higher than the competitors product. Pricing is a policy though which company gains more and more customers. At the initial level, the company should keep the price low. It will generate high demand. Additionally, there may be a possibility of customer switch from traditional mousetraps to companys product. Control Procedures for the Strategy Controlling is an important function for any organization. Under controlling procedure, company should take corrective measure, if any shortcoming is found in working area or if working did not goes as per the planning (Baker, 2014). To make the marketing strategy profitable, company needs to maintain the proper control over the working of their sales personnel. Company should ensure sales teams are completing their assigned target properly (Fifield, 2012). Company needs to manage and allocate appropriate budget for promotion activities. Other thing that company can do is to take corrective action, when any shortcoming is found and be ready for unforeseen events that may occur in future. Conclusion From above analysis, it can be concluded that mouse trap is the core product of Trap-Ease America. At the same time, women are specific target market of company. The company should focus on understanding the needs and expectations of customers with regards to design of mouse trap. The company should focus effective marketing of its products by showing the superiority of products and ease of use. This would contribute to growth of sales performance of company. The investment in promotional activities can also be beneficial for the company growth. References: Armstrong, G., Adam, S., Denize, S. and Kotler, P., (2014)Principles of marketing. Australia: Pearson. Baker, M.J., (2014)Marketing strategy and management. UK: Palgrave Macmillan. Ball, M.J., and Douglas, J.V. (2012) Performance Improvement Through Information Management: Health Cares Bridge to Success. Germany: Springer Science Business Media. Bidgoli, H. (2010) The Handbook of Technology Management, Supply Chain Management, Marketing and Advertising, and Global Management. USA: John Wiley Sons. Chernev, A., (2015)The marketing plan handbook. USA: Cerebellum Press. Fifield, P. (2012) Marketing Strategy. USA: Routledge. Huang, R. and Sarigolu, E., (2014) How brand awareness relates to market outcome, brand equity, and the marketing mix. InFashion Branding and Consumer Behaviors(pp. 113-132). Springer New York. James, M. (2014) Positioning Theory and Strategic Communication: A New Approach to Public Relations Research and Practice. UK: Routledge. Jennings, M.M. (2015) Cengage Advantage Books: Foundations of the Legal Environment of Business. USA: Cengage Learning. Jeston, J. and Nelis, J., (2014)Business process management. UK: Routledge. Jones, P., and Kahaner, L. (2011) Say It and Live It: The 50 Corporate Mission Statements that Hit the Mark. USA: Crown Publishing Group. Kotler,P. and Armstrong, G., (2017) Principle of marketing. USA: Pearson Education. Njoku, V. (2015) Success Plan and Positioning Strategy 7.0: Closing The Gap Between Your Primary Goal and A Successful Outcome. Colorado: Outskirts Press. Sebastian-Coleman, L. (2012) Title Measuring Data Quality for Ongoing Improvement: A Data Quality Assessment Framework. USA: Newnes, 2012. Sherman, L. and Sherman, L., (2017) If your market is a competitive dogfight, think like a cat.Strategy Leadership,45(1), pp.11-19.