The Next Big Thing What Is Pinterest Marketing Essay

The Next Big Thing What Is Pinterest Marketing Essay Pinterest is a website that lets individuals or businesses gather and share the numerous interesting items, pictures, videos, or anything that interests them; It is essentially a community of curators (Pinterest, 2012, p.1). The term pin refers to posting or placing an item on your pinboard (Pinterest, 2012, p.1). Individuals use pinboards to beautify their households/offices, design their weddings, learn about new recipes, and other interesting things (Pinterest, 2012, p.1). The website allows users to browse through other pinboards of individuals or brands; browsing through pinboards is an exciting way to discover new ideas (Pinterest, 2012, p.2). Pinterest users are encouraged to interact with the content by repining it, sharing pins on Facebook and Twitter or via email, and even embedding individual pins on their website or blog (Hubspot, 2012, pg. 9). . 1.1 Brief History of Pinterest Pinterest was created by a company called Cold Brew Labs in 2009 (Carlson, 2012, pg. 1). Cold Brew Labs initially consisted of three founders, but a couple of months later it consisted of only Ben Silberman and Paul Sciarra (Carlson, 2012, pg. 1). It has since grown to become one the best and most used social media platform. As of Fall 2012, Pinterest had over 11 million users, of which up to 80% of the users are women between the ages of 25 and 55 (Hayden, 2012, p.1). According to Beth Hayden (2012), the demographic is shifting and there are more men joining Pinterest, she also goes on to talk about how Pinterest users are fairly affluent, with an average salary of $50,000. 1.2 SWOT Analysis of Pinterest The major strengths of Pinterest are its users, its fun and easy interface, its ability to increase traffic, ability to increase sales, and its abilty to link and lead (Hubspot, 2012, pg. 9-12). The major weaknesses of Pinterest are spams, the fact that it is not on all smartphones, and also the fact that they are yet to develop a clear, effective revenue mode (Hubspot, 2012). Opportunities available for Pinterest are take over/mergers, more mobile apps, and. Threats are clone sites, biggers sites like google, facebook (Hubspot, 2012). 2. How Are They Influencing Social Media? 3-5 years ago an average online customer would have to ask friends or professional for wedding tips, home dà ©cor tips, or even food tips. Today, Pinterest is changing the way we access information, we no longer need to pay a professional for wedding tips, home dà ©cor tips, etc. However, the main question is how does that influence social media? Well, Pinterest has filled the void social media giants Facebook and Twitter have failed to fill by providing consumers and sellers the perfect medium to exchange ideas visually. At present, Pinterest is driving more referral traffic than LinkedIn, Google+ and YouTube combined, the only social media platform driving more traffic than Pinterest is Facebook (Hayden, 2012, p.11) Pinterest, whose users have been proven to buy more items, spend more money, and complete more transactions online than any other site (Crum, 2012, p. 2). In short, the people who use Pinterest are the ones at the heart of every social media outlet on the market these days, and what theyre looking at and buying is critical to any successful merchant (Crum, 2012, p. 2). 3. How Can Businesses Effectively Use Pinterest Pinterest presents businesses with a variety of activities you can initiate to market your company to a new audience (Hubspot, 2012, pg. 22). The goal is to increase or attain brand recognition, drive traffic to your website and be successful at transferring the new visits into leads and/or sales (Hubspot, 2012, pg. 22) Pinterest is an awesome social media platform for businesses that rely on high-volume of website traffic to increase sales. In fact, early research indicates that Pinterest is more effective at driving traffic compared to other social media sites, even Facebook (Hubspot, 2012, pg. 10). At the end of the day, whats going to matter most is how much traffic, leads, sales, and customers you generate via Pinterest (Hubspot, 2012, pg.27). What is the behaviour of traffic? What topic drives traffic? Analytics tools like Pin Alert, Pinerly, and Pinvolve can help a business monitor and measure growth (Honigman, 2012, p.1). 3.1 How To Drive Website Traffic and/or Sales Via Pinterest First of all, the business has to realize that it has to gain followers, and the easiest way to do this is by becoming an information curator for your niche (Hayden, 2012, p.1). Gather the newest and best resources on your boards. Become a trusted source of information on Pinterest, and your following will grow by leaps and bounds (Hayden, 2012, p.1). Also, Connect your account with your Facebook and Twitter accounts. Not only will it help you gain followers, but making this connection adds social media icons under your profile picture that link to your Facebook and Twitter profiles (Hayden, 2012, p.1). A lot of brands have already started creating contests using Pinterest. Hold a contest that asks users to create a pinboard on their own account to demonstrate what they love about your brand, products, or services (Hubspot, 2012, pg. 25) Make it super easy for website visitors to share your visual content or images on Pinterest by adding a Pin It button to your site (Hayden, 2012, p.1). Just like other social media sharing buttons, this will help to expose your brand to a new audience (Hayden, 2012, p.1). Offer exclusive Pinterest promotions. Create pins that give special promotions for following you on Pinterest (Hayden, 2012, p.1). Create a board that tells the story of your company and communicates your core values. Make this board available to people as part of your sales process (Hayden, 2012, p.1). 4. Brands Already On Pinterest Pinterest offers a great medium to connect with your audience. The brands that have been most successful arent just enabling users to pin their content; rather, theyre getting in on the pinning themselves (Hubspot, 2012, pg. 34) Unlike Twitter, The top profiles, owned by individuals, on Pinterest are over 10 times larger than the top profiles owned by companies, and none are celebrity accounts (business insider, 2012). Individuals who have been successful have kept it simple: Lots of pictures of food and fashion (Minato, 2012, p.2) Pinterest offers a great medium to connect with your audience. The brands that have been most successful arent just enabling users to pin their content; rather, theyre getting in on the pinning themselves. (Hubspot, 2012, pg. 34) Below are 5 brands that are doing well: Perfect Pallete Drake University Mashable Wall Street Journal Whole Foods Market 4.1 What are they doing right? While Pinterest is still very young and its true ROI remains to be seen, here are three examples of brands who are already using Pinterest the right way: to engage fans in a meaningful way that gets them to react, share, and even convert (Hubspot, 2012, pg. 34) The Perfect Palette, a wedding blog that explores the color palette possibilities for your wedding and serves, as a resource for other wedding ideas, would seem to be a perfect match for Pinterest and it is (Wasserman, 2012, p.1). Drake University for instance uses Pinterest to interact with students and help them navigate campus life, they also showcases items its student population might actually be interested in: clothing that matches the schools colors, room dà ©cor perfect for the dorm, guides to making cheap food look and taste awesome, and study inspirations (Hubspot, 2012, pg. 39). If you are a potential student, you can learn everything you need to know about the school with just a few quick glances (Hubspot, 2012, pg. 34) Meanwhile, since Pinterest looks a bit like a newspaper, the Wall Street Journal made it into an actual newspaper. The newspaper takes the most interesting quotes from its articles, highlights them on its Quotes Board and then encourages users to click on them (Minato, 2012, p.1). Food is one of the major niches or shared interests on Pinterest. In fact, food lovers were among the first on Pinterest; they saw the benefits of pinning instead of clipping recipes. These foodies used boards to plan dinner parties, collect holiday baking ideas, and create their own virtual cookbooks (Helm, 2012, p.4). 5. Conclusion As you can tell, the trick to succeeding on Pinterest isnt necessarily about showing off your products or services directly. Its about finding creative ways to show how those products and services fit into the lifestyles of your target audience (Hubspot, 2012, pg. 43). Take the best practices we have shared here and start pinning content that represents your company identity and attracts visitors back to your website (Hubspot, 2012, pg. 43). Finally, dont invest a ton of effort in marketing on Pinterest unless you can measure the results of your activities (Hubspot, 2012, pg. 43). Be smart about the way you prioritize your marketing initiatives and keep a close eye on the specific benefits this new social network can provide to your business (Hubspot, 2012, pg. 43). At the end, it comes down to this: make an amazing product, and people will buy it (Patterson, 2011, p.1)

Joy Luck Club †Conflict Essay

Conflicts play a crucial role in novels and are seen in many different forms. Two of which are internal and external. An internal conflict is when a character must deal with private problems. An external conflict is when a character must deal with problems originating from another person or the public in general. These types of conflicts are visible within the novel entitled The Joy Luck Club written by Amy Tan. There are many prominent conflicts seen in The Joy Luck Club. Two of which I’ve chosen are between Waverly and Lindo, and between June and Waverly. The first prominent conflict within this novel deals with Waverly and her mother Lindo. Waverly feels as though her mother is attempting to ruin her life by causing her to â€Å"see black where there once was white† (186). Waverly believes Lindo is attempting to influence her daughter for the worse. She doesn’t want to be influenced by her mother’s opinions, her criticisms of everything that she loves, yet Waverly fears that even if she â€Å"recognized her sneak attack, she was afraid that some unseen speck of truth would fly into her eye, blur what she was seeing and transform it† (181) into the thing that her mother saw, into something full of faults, something that is not good enough for her. Waverly resents this, yet Lindo believes that it is for Waverly’s own good. She does not want Waverly to accept something just because it was a gift, like the fur jacket that Rich gave Waverly. Lindo believes that she has taught Waverly to grow up with valu es, with goals that everyone and everything must meet. As Waverly shows Lindo the jacket, Lindo inspects it, finally reporting, â€Å"This is not so good† (186). Waverly protests, â€Å"He gave me this from his heart,† (186) to which Lindo replies, â€Å"That is why I worry† (186). Lindo simply wants Waverly to strive for the best. Lindo believes that her daughter deserves the best, and nothing should influence her for the worse. The conflict between mother and daughter is finally resolved after Waverly confronts her mother about the verbal abuse she has endured. Waverly realizes that her mother is only â€Å"an old woman†¦ getting a little crabby as she waited patiently for her daughter to invite her in† (204). Waverly finally tells her mother about her life, especially about Rich, and they begin to get along better. Both must sacrifice a little pride to make the relationship work, but as they both do so, they grow closer and their relationship becomes stronger as a result. The second important conflict within The Joy Luck Club deals with the competition between June and Waverly. Their conflict begins at birth, considering that they are only one month apart. Their mothers started the competition by comparing which baby was the smartest, strongest, prettiest, and so on. They compare â€Å"the creases in their belly buttons, how shapely their earlobes were, how fast they healed when they scraped their legs, how thick and dark their hair† (27). As the children grow, they follow their mothers’ examples and begin to compete on their own, especially Waverly. Once Waverly becomes famous from her chess playing, she begins to rub her success in June’s face. Waverly was never afraid to make June feel bad about herself, stating after a bad piano recital, â€Å"You aren’t a genius like me† (151). June resents all that Waverly does to her, to make her lose confidence in herself. Even Waverly’s compliments are sneak attacks on June. The simplest statement could turn ugly in a second. For example, Waverly compliments her haircut at New Year’s, yet when she discovers that June still sees David, the gay man, she states, â€Å"He could have AIDS†¦ you can’t be too safe these days†¦Ã¢â‚¬  (229). June struggles with anger, and finally, after many years of torment, she sees her opportunity to prove Waverly wrong, to show her that she also makes mistakes. June states, â€Å"Maybe I could afford Mr. Rory’s prices if someone’s firm paid me on time† (230). However, this also backfires on June. Waverly is initially surprised and hurt, then she simply tells June that her copy writing was not what their firm was looking for. June is crushed again. She will never triumph over the genius, which is Waverly. June finally realizes that she will never be as smart or as strong as Waverly. June knows that â€Å"she is good at what she did, succeeding at something small like that† (233). She finally accepts herself as she is, ending her competition with Waverly once and for all. In closing, the conflicts within this book deal with internal and external conflicts for each character. Two of the most visible conflicts are between Lindo and Waverly, and between June and Waverly. Each of the conflicts is resolved through some sort of compromise on one or both sides.

Medieval Europe The Dark Ages - 1231 Words

Medieval Europe: The Dark Ages By: Robbie Kees, Keegan Sokorai, Lizzy Heinemann, Victoria Crooker, Zack Dahms, and Lily Lugiano Europe fell into the Dark Ages in 410 AD, when the Mother of the World fell to economic and social troubles. Rome had supplied food, language, and knowledge of architecture and farming, et cetera. So much, in fact, that Europe was conquered immediately after Rome fell. The Visigoths are a tribe of nomadic barbarians from Germany, who are more commonly referred to as the Goths. They were the ones who conquered Europe after the Mother of the World’s demise. The phrase â€Å"Mother of the World† refers to Rome and it’s power. Rome was the most powerful city before the Dark Ages. The Europeans depended so heavily on Rome to supply their demands, such as food and trade that when Rome fell, Europe descended into economic chaos During Dark ages Europe, many advances Europe had at the time were gone, such as wealth and knowledge. There were many unpleasant factors in this downward spiral in humanity. At the time in Europe, there had been mass starvation since many trading cities were destroyed by Vikings . Diseases such as measles, smallpox and bubonic plague killed many people as well. Raiders such as Vikings and knights looted villages and killed anyone or took them captive if they stood in their way. There were many revolts of the townsfolk because most emperors at the time were more interested in wealth and personal gain than for the good of theirShow MoreRelatedThe Transition Of Medieval And Modern Times1235 Words   |  5 Pagestransition of Medieval to Modern happened over a long period of time. The middle ages marked a dark time in Europe’s history, and the people were anxious to get out. The Renaissance began, and art emerged to create a brighter society. During the Reformation, the count ry shifted away from the Roman Catholic Church, and many Protestant religions emerged. 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Eventually, this time period led to the rise of feudalism, the immense power of the Roman Catholic Church, and many advancements in architecture, literacy, and art. The variety of events that occurred in this period allowed historians to label it as many things. Four of these labels are the â€Å"Age ofRead MoreThe Mi ddle Ages : A Look At The Dark Ages718 Words   |  3 Pages 4/18/17 The Middle Ages is associated with the Dark Ages due to the period including social disorder, political turmoil and widespread disease. The Middle Ages was a period between 500 A.D. to 1500 A.D. during which Europe experienced many drastic changes following the fall of Rome. Some of these changes were beneficial, but the changes also caused negative effects too. Overall, the Middle Ages was a dark time for Europe. The Middle Ages was a dark time for Europe because there was widespreadRead MoreA World Lit Only By Fire Essay827 Words   |  4 PagesWorld Lit Only by Fire is William Manchester. 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Speaking in terms of a truly correct label, there is none- but the closest comes in a blend of ‘The Dark Ages’ and ‘The Golden Age’. The Middle Ages should be labeledRead MoreThe Crusades During The Middle Ages1152 Words   |  5 Pagesculture after the Middle Ages. The Crusades helped Medieval Europe to flourish and grow out of the Dark Ages. The Crusades affected daily life and caused major effects in political, economical and cultural Medieval Europe. The first Crusade was gaining control over the Holy Land, but the later Crusades were fights over regaining land. The Byzantine Empire fell during the fourth Crusade after an attack on their capital, Constantinople, took place. Trade routes opened through Europe because of travelingRead MoreThe Fall Of Rome And The Renaissance1482 Words   |  6 Pages The Dark Ages were the entire period between the fa ll of Rome and the Renaissance; they were in fact the start of universities and scientific foundations. During medieval times, mainly right after the fall of Rome, society had a fairly hard time; trying to figure out what to do, many peasants started to farm. Society prospered from what they could personally grow and harvest, and whatever animals they could use, both for hard work and for food. All of this went relatively well, until the plagueRead MoreMedieval Vs. Medieval Era1506 Words   |  7 PagesThe Medieval, or Middle, Ages in Europe have often been called the Dark Ages, since they seem to have been lacking in many ways. However, the Church was always shining the light of the Gospel in even the darkest of places. â€Å"In the very bosom of this doomed society, a power remained which was capable of giving meaning to the drama, of bringing order out of disorder, of integrating the Barbarians into civilization and of using their youthful energies to restore the world to vig or and health. ThisRead MoreLate Middle Ages: The Bubonic Plague Essay705 Words   |  3 Pagesthe barren history out of the dark middle Ages. Then again, these attributes accomplish more than characterize the lifestyle of a medieval public opinion. Dismissed expressions, absence of training and adulterating forces portray a human advancement ousted by a period of obscurity. These dismal dark ages are incited by quickly spreading sickness, forcing foes, and extortionate forces. By seeing how these scourges, intrusions, and defilements shape a dull age, the medieval times might be all the more

All Quiet On The Western Front Film Analysis - 1498 Words

We could have been brothers, but they never want us to know that (Mann, 1979). The 1979 television film All Quiet on the Western Front depicts the story of Paul Bauman, a German soldier fresh out of high school who decided to enlist for World War I. Throughout the course of the film, viewers see the general events of World War I from the eyes of the â€Å"losers†, the Germans. Through the use of a German perspective, the portrayal of the horrors of war, and showing the difference of opinions back home and on the front, All Quiet on the Western Front advocates for a more realistic approach for the dramatization of war and learning an unbiased history. All Quiet on the Western Front begins with Paul Bauman introducing viewers to his†¦show more content†¦This greatly impacts the rest of the film, as Paul realizes that there are other people out fighting in the war, not just enemies to be killed. World War I was one of the greatest tragedies in modern European history. According to History.com, 16 million people were killed – both soldiers and civilians – and many of those killed did not have a quick, painless death. While the majority of the deaths in the film happen off camera, most of those that are shown are quite tragic. Franz Kimmerichs death ends over a day of suffering, an unnamed member of the platoon breathes in mustard gas after dropping his gun in a pit, and Katczinsky, Paul’s platoon leader, dies while Paul carries him to the hospital tents. The horrors of mustard gas and the realities of battle are accurately depicted especially since so many soldiers died, and no one dies in this movie doing anything greatly heroic. However, back home there was a great deal of information that was not shared. All Quiet on the Western Front shows war as such a horrible atrocity while also confronting the idea that people back home had no idea of all that happened. 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